It's obvious.
I'M A CRAFTSMAN.
Ever since I was little I have been attracted by raw materials and the possibility to change their shape - to permanently change the shape of wood or a stone, or to project an image from a paper or canvas. By working with different materials and tools I have become a skilled craftsman.
.........
I HAVE A PASSION FOR SOLVING PROBLEMS.
Each task has its own challenges. In the interaction between the creator and the medium, an ancient mechanism, a natural code that helps this newly created form communicate successfully with other people is being launched over and over again. And communication is the key - in life, in art, in advertising.
.........
Services
My Skills
- Design
- Concept
- Brand development
- Production
All good designs are the product of a successful solution to a problem. Good design just works.
- art direction
- graphic design
- packaging design
- Industrial design
In order for a design to work, it must broadcast a bigger picture, it must be obvious that it is a part of a larger idea. That bigger idea is what consumers should see.
- Brand strategy
- Category understanding
A Big Idea can be born together with a new brand. In this case, both should be well set up and prepared for life. This is my biggest professional challenge and the one I really enjoy.
- Brand strategy
- Graphic design
- Brand Identity
... and finally crafting. The moment when these creations become alive in the medium and capable of communicating with people.
- Design
- Photography
- Animation
- Video
- Digital content
Ogilvy said
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
The advertisers who believe in the selling power of jingles have never had to sell anything.
Brands:
My experience:
PORTFOLIO ON DEMAND>
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