LIVE IN THE LEADING | THE SPACES IN BETWEEN THE RULES
Creating a new angle – an angle that surprises, throws new light on the seemingly consumed thing - this is my main task. The brand should not be a cliche. A cliche is an insult, an opposite of creativity. The brand must surprise, lead, naturally play the leading role on the scene.
SUPERVISE AND UNIFY THE VISION
... also, the brand must be recognizable - whether it communicates on the street, or from the media, the place of sale - all those voices must be the voices of a strong, authentic and recognizable personality.
DESIGN IS HOW IT WORKS
A good designer knows that a design is created on its own and only from the function of the thing it shapes it – for example, if we are talking about how a fork is designed, the more functional that fork is the better design is. The same applies to design materials that describe the product. The better you can read the function of products from them, the better the design of the material is.
PRODUCT SHOT | ADVERTISING | PACK SHOT
Only a well-set light reflects a form that communicates well. I know how to set that light.
CONCEPT | DP | COMPOSITING
... and if photography is part of a larger idea, good postproduction is needed.
CONCEPT | GRAPHIC | 3D
Good packaging protects the product, good packaging design protects the brand.
CONCEPT | PROJECT | 3D
A healthy brand often wants to grow into the third dimension. Whether if it is a fair stand, a packaging design, or a product itself, whatever happens - if a brand wants to become physically larger, you need to make it happen.
VIDEO | ANIMATION
Moving image. Concept, design, and photography together on the move. It is often the cherry on a top of communication “cake.”